SEO Processmaking your Business presence in the world.
Is your website creating sales for you or driving clients to your business?
If not, then you are losing a number of prospective customers to your competition!
Search Engine Optimization involves optimizing or changing a website such that it becomes friendly for the Search Engines to get improved positioning on the Search Engines for its target keywords.
Search Engine Optimization has gained a lot of importance as it allows you to use your website to market your products and services on the Internet and drive users and traffic to it. Internet acts as a marketing medium for your website promotion efforts. A well planned Search Engine Optimization strategy can give you the results you need. We follow an 8 step SEO process for optimizing websites.
» Website Review
» Competitor Analysis
» Current site positioning
The first step involves an in-depth analysis of the website which needs to be optimized for the Search Engines. We check the current website positioning on the Search Engines, its Search Engine Friendliness and the amount of traffic it is getting from the Search Engines.
» Reasons for SEO
» Get Client Expectations
» Set Goals & Targets
In the second step, we identify the purpose behind doing SEO. Whether the client wants to achieve high search engine rankings, increase sales, get newsletter subscribers or improve popularity? Once we know the client expectations, we set our goals accordingly.
» Initial Keywords List
» KW List Expansion
» Final list of Keywords
Keyword Research is one of the most essential steps of any SEO campaign. The client gives an initial list of keywords and we expand it to find related keywords which can help drive traffic through the search engines. The final keywords list is approved by the client
» Keyword incorporation in content
» Landing page creation
After the final list of keywords is discussed, we start writing content for the different sections of the website. Keywords are incorporated to the text content of the website. New pages are also added to the website and content is written for the new pages.
» New Navigation Plan and HTML Code optimization
» On-page updates like Title, Meta and ALT Tags,Internal Links, Headings,Images
» Addition of Site Map
The Website Optimization step involves a number of sub-steps and processes which are carried out on the website pages to make them Search Engine Friendly.Sitemap is incorporated to the website, and the Title Tags, Meta Keywords and Meta Description Tags are added to the website pages. Internal linking of the website is improved and heading tags and ALT Tags are added to the web pages.
Submission of Website
» Anchor Text creation
» Submission to Web Directories
» Search Engine Submission
The submission process allows the website to be submitted to some of the most prominent search engines and directories on the Internet. Submission to these directories and search engines allows quick indexing of the website and its pages.
» Finding quality link partners
» Contacting link partners
» Replacing old or removed links
Link Building is the most important step in off-site optimization of a website. Finding quality link partners for a website can be a tedious and time consuming task. We hand pick quality sites and contact them to finalize the link deal using appropriate anchor texts in the incoming links.
» Keyword Ranking Reports
» Website Traffic Reports
» Link Popularity Reports
» Targets & Goals Achievement
We track our progress and give updates to the client on a regular basis. We send keyword ranking reports, website traffic reports and link popularity reports to the client every month. Web Analytics programs like Google Analytics is used to keep track of the traffic coming to the website. We also use Google Analytics to set goals and targets to achieve them.